Curb Rash [UPDATE]

Well, I spoke with several body shops and even my dealer and they all pretty much said the same thing; Just leave it alone. Its hardly noticeable, unless your looking for it, and there is no concern for rust since its an alloy wheel. I also asked about this DIY fix using bondo and everyone said that it was not a good idea to use this on the wheel itself because of the amount of vibration at the wheel.
So to fix the wheel properly would set me back anywhere from $120 to $175 but that included sandblasting a smooth finish and repainting the entire wheel surface. Since the rim itself lists for $250 it hardly seems like a smart idea to get such an insignificant rash fixed. I am just going to keep it as clean as possible and leave it alone. And since I just had my wheels rotated, I would not be walking passed the scratched wheel as much. I'll just consider that one wheel now has more "character" than the others ;-)