R56 Interior: More Comments

So you either love it or hate it, right? Well, I don't love it, and I definitely don't hate it. But there is certainly a lot of features I like a lot with the new R56 MINI interior.

Good Ideas!:
I'm starting to really like the new steering wheel on the R56 MINI. Those accents on the silver trim pieces are very cool. The accents on the broad ellipse on the door are looking good too. It seems like there is a slight bevel which give it a chiseled look... Very cool.

If you look at the center speedo, you just might find another set of controls (mode, music and menu buttons) that resemble the MINI logo. That's what I'm talking about when designers ReCreate instead of ReUse a general theme. Extremely clever and not overly obvious. kudos to them.

I found out that chrome circle/button on the dash just below the air vent opposite the steering wheel is the glove compartment latch. Not to mention the start button and option to have the button functional without taking your key out of your pocket. Very trick!

There is a new feature where you can switch the illumination color (5 step range from blue to orange), very very cool! not to mention the door storage lighting, nice touch. The new door itself is probably my favorite, but I'm just not sure where the tweeter is yet or if there is one. It does look like there is another speaker in the door where the armrest terminates but that's too big, and tweeters are best located higher up on the door or dash.I also wonder if the steering wheel will telescope forward or not. There are some buttons below the turn stalk on the steering column but I cant really tell what those are for yet.

I am also digging the color options of the seats, dash and the door armrest. Us MINI owners love more options. thumbs up.

Not so good:
Not to beat a dead horse but I spotted some more of those silver rings that have invaded the new R56 MINI interior. We now have three more to add to the list. The two cup holders and the gear shift surround. These were concealed in the previous photos from MINI2.com I'm surprised there isn't a wheel option or tailpipe design that copies the silver rings concept to the exterior. Just kidding.
Also, the new headlight design, the "eyes" of the MINI seem to have "eyeliner" now. It must be a black rubber gasket or something between the bonnet and the actual headlights. And the amber turn signal is a bit odd. Its like the MINI has a little eye crusty. Again just kidding. ;-)

More high resolution images from seriouswheels.com


CMMC, BSSP Ad Agency Run

This past sunday was the second presentation from MINI's relatively new ad agency, BSSP. Along with some nice insights of the ad ajency strategy, which seems to be a bit heavy on poking fun at the old SUV segments, there was a 50 mile drive of some of the back roads of Cook and Lake county. This was officially my first club drive as a CMMC member and it was a blast.

There were over 50 MINIs there and one Mini too. Thanks to BSSP for coming out to Chicago to give us an inside scoop of future MINI advertising strategies, Thanks to Patrick MINI for hosting all of us, and thanks to CMMC for providing breakfast AND lunch! I had a great time and look forward to the next run.

Check out my Flickr Set for more photos as well as the a CMMC Flickr Pool. There are some great picts!


Time for New Apples

More new stuff is coming! Including possibly a new intel version of their power mac desktops (Mac Pro?), and a new version of their operating system (Leopard?). Well see what else they come up with very soon.

The apple store online is currently updating their site.