This past sunday was the second presentation from MINI's relatively new ad agency, BSSP. Along with some nice insights of the ad ajency strategy, which seems to be a bit heavy on poking fun at the old SUV segments, there was a 50 mile drive of some of the back roads of Cook and Lake county. This was officially my first club drive as a CMMC member and it was a blast.
There were over 50 MINIs there and one Mini too. Thanks to BSSP for coming out to Chicago to give us an inside scoop of future MINI advertising strategies, Thanks to Patrick MINI for hosting all of us, and thanks to CMMC for providing breakfast AND lunch! I had a great time and look forward to the next run.
Check out my Flickr Set for more photos as well as the a CMMC Flickr Pool. There are some great picts!
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