I don't think so. Seriously, there's a bunch of things that are misleading with this commercial. First off, they are comparing the hybrid model Escalade to a non hybrid MINI. If a hybrid model MINI existed it would certainly blow them out of the water.
Then they are comparing it to a MCSa convertible, which of all the models has the worst gas milage rating. MINI often advertises their best rating which is 37hwy/28city, almost double what they are advertising. I understand they are trying to make a point by juxtaposing their hybrid with the MINI and not necessarily saying by this Escalade instead. I couldn't imagine someone being in the market for these two polar opposites.
What's really funny is that GM/Cadallac then proceeds to tell you the price of the non hybrid model instead of what they just showed in the same commercial. I have seen this done in numerous advertisements from GM where they show you one model and tell you the price of something different. I wish they would be proud enough to just say the price of what they are showing instead of pulling a bait and switch. This all seems to be a desperate plea from a company that still has not done enough to adjust to the changing market. They need to get their act together pronto!
Posted by DanC at 9:42 AM
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