MINI E

I have always been intrigued by logo designs, especially ones with a good concept. The MINI E badge is no exception as it not only clever but very well executed. The most recent one I was impressed with was Obama's Logo but I think MINI has a great one at bay. Kudos to MINI for putting the thought into this branding. I love the play with negitive space and the resulting plug that appears.

It's great to see how MINI is taking on the energy crisis head on. Hopefully this will be a successful endeavor and will result in these being available to the general public. I would certainly buy into this concept if it weren't for a few minor drawbacks. One being that not everyone has a garage to plug in the car every night.

Only lockable garages or similar buildings will qualify as homebases and power stations for the MINI E

If there were numerous methods to "fill up" and if it were at the very minimum just as fast and convenient as conventional gas, then I think this would catch on instantly. Read more about the MINI E on Motoringfile.